Sun Protection Market Trend | Industry Forecast 2021-2030 (2023)

Market Synopsis

The global sun protection market size was USD 10.91 Billion in 2021 and is expected to register a revenue CAGR of 4.0% during the forecast period. Growing awareness of skin cancers and various other skin disorders, rising demand for natural and organic personal care products, and increasing popularity of sun protection products owing to multi-functional properties are key factors driving market revenue growth. In addition, prevention of sunburn and premature aging, such as leathery skin and wrinkles, is increasing demand for sunscreen products. Certain medications, such as sulfa drugs and tetracyclines, cause sunburn-like skin reactions or sun sensitivity. According to Skin Cancer Foundation, over two individuals die of skin cancer in the U.S. every hour and on early detection, there is a 99% possibility of a 5-year survival rate.

Prolong exposure to sun results in skin reddening, sunburn, and inflammation of skin owing to Ultraviolet (UV) rays. In addition, decreased skin elasticity as well as loss of collagen are a few factors increasing demand for sun protection products. Hyperpigmentation or uneven skin pigmentation is caused by sun exposure, which can be avoided through consistent use of sun protection products. Sunlight induces DNA damage as well as triggers skin carcinogenesis and photoaging, which are some of the major concerns among consumers, thereby driving growth of the market. Moreover, sun exposure increases possibility of three forms of cancer, melanoma, basal cell carcinoma, and squamous cell carcinoma, with melanomas having a higher fatality rate, while non-melanoma skin cancers have a greater morbidity and skin damage. Furthermore, recreational sunbathing and artificial tanning increase risk of such disorders. According to American Cancer Society estimates, about 99,780 new melanomas are expected to be diagnosed in 2022.

Usage of sunscreen products is rising as government health organizations work to reduce number of instances of UV-induced melanomas through various awareness campaigns. Growing awareness of protection offered by sunscreens against sunburns, skin aging, and melanomas, is driving demand for sunscreen formulations. Moreover, various pharmaceutical industries are working on researching and developing sun protection products that would meet manufacturing quality, efficacious, safe, and aesthetically appealing sunscreen formulations. However, high demand especially by women consumers for multi-functional products, such as skin brightening or moisturizer combined with sun protection, is driving revenue growth of the market.

However, demand for sun protection products is highly dependent on the season, specifically in summer. Furthermore, a ban on toxic ingredients used in formulations that are used to maintain balance concerning competitive pricing is also another factor restraining growth of the sun protection market.

Consumer Sentiment Analysis:

Age, gender, and income all affect how much people spend on sun protection products. Consumers do not typically have brand loyalty for sun protection companies and can switch to other brands at any moment owing to various reasons such as competitive pricing. Additionally, consumers favor sun protection products that are regularly seen in commercials and on television. Moreover, recommendations from friends and family as well as a dermatologist are another factor persuading shoppers to make a purchase. Location of the store influences customers' decisions to purchase such products, particularly from local retail and cosmetic stores. Furthermore, consumer prefer a products that spreads easily with a moderately moist sensation during application, quick drying followed by a smooth, dry post-application sensation giving a mattifying effect with almost little and no noticeable residue on the skin.

Product Type Insights:

The adult sun cream segment accounted for a significant revenue share in the global sun protection market in 2021

Based on product type, the global sun protection market is segmented into baby sun cream, adult sun cream, after sun, and tanning. The adult sun cream segment accounted for largest revenue share in 2021. Increasing demand for effective sun protection products for preventing sunburn and premature skin aging is a major factor driving revenue growth of this segment. Requirement of re-application of product for effective sun protection preventing further cell damage is increasing usage of product, which is contributing to growth of the market. Harmful effects of tanning, which utilizes an artificial source of UV exposure, such as a sunlamp and sunbed, are rapidly driving demand for tanning sunscreen products. On 19 May 2022, Elucerin which is a globally trusted skincare brand for over 100 years, launched a skin-focused sun care line known as Elucerin Sun line, in the U.S. This new product line is developed by a dermatologist and consists of seven products for face and body application. Elucerin Sun is the only dermatological sun care line with a unique complex of five antioxidants, 5 AOX Shield, to provide sun protection as well as promote healthy-looking skin. This new formulation is customized as per individual skin needs ranging from sensitive skin to dry skin to aging skin.

Form Insights:

The lotion/cream segment accounted for largest revenue share in the global sun protection market in 2021

Based on form, the global sun protection market is segmented into sprays, lotion/cream, roll-on/stick, and others. The lotion/cream segment accounted for largest revenue share in 2021 owing to provision of better sun protection. Moreover, lotion/cream products provide multi-functional properties, such as moisturizers, which are also contributing to growth of this segment. Sunscreen cream is easily absorbed and requires less frequent application while providing effective protection.

The sprays segment is expected to register a significant growth rate over the forecast period owing to easy application and ability to cover hard-to-reach areas such as shoulders and back. Spray sunscreens are lightweight and sticky after application, which is one of the major factors increasing demand, especially among women consumers. However, spray leads to inhalation of toxic fumes in products.

Distribution Channel Insights:

The supermarket & hypermarket segment accounted for largest revenue share in the global sun protection market in 2021

Based on distribution channel, the global sun protection market is segmented into supermarket & hypermarket, online, pharmacy & drugstore, specialty store, and others. The supermarket & hypermarket segment accounted for a significant revenue share in 2021. Availability and convenient location for consumers, which attracts a large number of footholds, are driving revenue growth of this segment. Moreover, supermarkets provide access to various brands to consumers catering to both men and women, which is contributing to growth of the supermarket & hypermarket segment. Provision of trained personnel to offer expert instant help and recommendations to shoppers is increasing consumer preference.

The online segment is expected to register a significant growth rate over the forecast period. Rising availability of online services and high increase in internet users both contribute to revenue growth of this segment. Furthermore, majority of clients prefer to purchase online, owing to lower pricing and discounts offered compared to other merchants and physical stores. Provision of several other benefits, such as speedy delivery, easy ordering process, and lower transaction and product costs, are major factors driving growth of this segment.

Regional Insights:

The Europe market accounted for a relatively larger revenue share than other regional markets in the global sun protection market in 2021

The Europe market accounted for largest revenue share in 2021. Increasing outbound tourism and outdoor activities in addition to increasing awareness regarding harmful effects of prolonged sun exposure on skin are key factors driving revenue growth of the market. According to the Centre for Promotion of Imports (CBI), part of the Netherlands Enterprise Agency, Ministry of Foreign Affairs, Europe accounts for around 618 million international tourist arrivals, which is almost 50% of total tourist global arrivals before COVID-19, thereby making Europe the largest source market for outbound tourism. Within Europe, Germany is the largest source market. Rising number of young travelers who are much more active in travel experiences and outdoor activities is driving demand for sun protection products owing to exposure to sun. According to research, an average of 86% of Europeans use sunscreen products and around 64% of sunscreen products were used for sunbathing. Only 46% of consumers use sunscreen on any sunny day of the year and 7% all year round.

The Asia Pacific registered a significant growth rate over the forecast period. Growing consumer awareness for skin health owing to UV rays exposure as well as preference for pale skin as a beauty standard, especially in countries, such as China, India, South Korea, and Japan among others, are a few major factors driving revenue growth of the market. Increasing demand for sunscreen products for moisturizing and after-sun repair functions as well as multi-functional products, such as tinted sunscreen, skin brightening, and pore covering products, are contributing to market growth. On 10 March 2020, Shiseido, a Japanese cosmetics company launched new sunscreen, the Perfect Protector, which is equipped with a protective film and can be strengthened by sweat, heat, and water. This new shiseido sunscreen was developed by the company’s research & development into sun protection technology known as HeatForce Technology.

The North America market is expected to register a steady growth rate over the forecast period. Increasing utilization of active ingredients for manufacturing of high-end facial care products as well as growing awareness regarding personal health and skin disorders are major factors driving revenue growth of the market. Moreover, presence of major cosmetology and pharmaceutical companies is another key factor driving market growth. On 30 August 2019, Beiersdorf acquired iconic sun care brand Coppertone, thereby all the global operations of Copperstone transferred from Bayer to Beiersdorf. Approximately 450 employees of Copperstone business in Canada, the U.S., and China, which includes sales, marketing, and Research & Development as well as a production center in the U.S. joined Beiersdorf.

Major Companies and Competitive Landscape

The global sun protection market is fairly fragmented, with many large and medium-sized players accounting for majority of market revenue. Major players are deploying various strategies, entering into mergers & acquisitions, strategic agreements & contracts, developing, testing, and introducing more effective sun protection products. some major players included in the global sun protection market report are:

• Beiersdorf Global
• Johnson & Johnson Services, Inc.
• L'Oréal
• Clarins
• Shiseido Company
• Procter & Gamble
• The Estée Lauder Companies Inc.
• Burt's Bees
• Unilever
• VLCC Wellness

Strategic Development

• On 13 June 2022, Senté which is an innovative specialty dermatology company launched new tinted sunscreen formulas, which would protect skin from damage caused by visible light in addition to UV rays as its latest medical-grade skincare innovation. Sente launched sun protection innovation with even tone all mineral sunscreens with patented Heparan Sulfate Analog (HAS). This even tone mineral sunscreen is designed to promote even skin tone in every complexion. Lightweight formula is available in two adaptable shades, which can blend into skin effortlessly and provide even coverage for a range of skin tones.
• On 21 June 2022, Shiseido partnered with the World Surf League (WSL) to launch limited edition Shiseido x WSL Ultimate Sun Protector Lotion SPF 50+ and Clear Sunscreen Stick SPF 50+. Shiseido is expected to donate a portion of the sale from limited edition packaging design to World Surf League’s environmental efforts to educate, inspire, and empower ocean protection.

Scope of Research

Segments Covered in Report

For the purpose of this report, Emergen Research has segmented the global sun protection market based on product type, form, distribution channel, and region:

• Product Type Outlook (Revenue, USD Billion; 2019-2030)

  • Baby sun cream
  • Adult sun cream
  • After sun
  • Tanning

• Form Outlook (Revenue, USD Billion; 2019-2030)

  (Video) Stock Market 2000 - 2020 = FAANG / 2021 - 2030 = ICPIE
  • Sprays
  • Lotion/cream
  • Roll-on/stick
  • Others

• Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)

  • Supermarket & hypermarket
  • Online
  • Pharmacy & drugstore
  • Specialty store
  • Others

• Regional Outlook (Revenue, USD Billion; 2019–2030)

  • North America
    1. U.S.
    2. Canada
    3. Mexico
  • Europe
    1. Germany
    2. France
    3. UK
    4. Italy
    5. Spain
    6. Benelux
    7. Rest of Europe
  • Asia Pacific
    1. China
    2. India
    3. Japan
    4. South Korea
    5. Rest of APAC
  • Latin America
    1. Brazil
    2. Rest of LATAM
  • Middle East & Africa
    1. Saudi Arabia
    2. UAE
    3. South Africa
    4. Turkey
    5. Rest of Middle East & Africa